THE STRATEGY EDIT

Welcome to The Strategy Edit, a collection of original case studies and industry reflections from the lens of a strategic communicator. This space evaluates marketing, design and media through thoughtful analysis, brand evaluations and creative hypotheses about where the industry is headed next. From dissecting what works to questioning what’s next, The Strategy Edit is where research meets imagination and strategy becomes storytelling.

The world of wicked: Color Marketing Reimagined

The World of Wicked: Color Marketing Reimagined is a comprehensive case study developed as the final product of my masters capstone project. This case study analyzes the partnerships of Wicked’s marketing strategy to assess the effectiveness of color theory as a marketing tactic within the film industry. My research is available for view in case format and presentation format.